Insights

PPC

Pay Per Click plays a fundamental role in digital advertising due to its flexibility, scalability and the control you can harness through it. Let our team of PPC experts show you how to maximise your return.

PPC

Should my brand be advertising on YouTube?

Lucie Heseltine

By Lucie H

Email, SEO, Social Media, PPC

How do I increase my click-through rate for social media, Google Ads, email & organic search?

Donna Herron
James Munro
Lucie Heseltine
Johnny Metcalfe

By Donna H, James M, Lucie H and Johnny M

Email, SEO, Social Media, PPC

Digital marketing top tips for direct-to-consumer brands

Bethany Shaw
Lucie Heseltine
Amy Keen
Donna Herron

By Beth S, Lucie H, Amy K and Donna H

PPC

Your guide to Google Ads attribution models & choosing the best type

Lucie Heseltine

By Lucie H

Email, Social Media, Strategy, PPC

Why saying ‘buy now’ doesn’t work for the modern consumer

Amy Keen
Donna Herron
Lucie Heseltine
Laura Wardropper

By Amy K, Donna H, Lucie H and Laura W

Design, Email, SEO, Social Media, PPC

Tips & tactics for marketing any brand in the home interiors & garden sector

Laura Wardropper
Lucie Heseltine
Sally Wood
Johnny Metcalfe

By Laura W, Lucie H, Sally W and Johnny M

Design, Email, SEO, Social Media, Strategy, PPC, PR

Top digital marketing tactics for travel and tourism brands

Amy Keen
James Munro
Bethany Shaw
Lucie Heseltine

By Amy K, James M, Beth S and Lucie H

Email, Strategy, PPC

How to nurture your existing online customer base and improve retention rates

Lucie Heseltine

By Lucie H

Design, Email, SEO, Social Media, Strategy, PPC, PR

20 digital marketing tips for food and beverage brands

Donna Herron
James Munro
Sally Wood
Lucie Heseltine

By Donna H, James M, Sally W and Lucie H

Social Media, PPC

Consumer attitudes to privacy, data & consent in 2022

Donna Herron
Lucie Heseltine

By Donna H and Lucie H

Social Media, Strategy, PPC

How to get started with a zero & first-party data strategy in 2022

Donna Herron
Laura Wardropper

By Donna H and Laura W

SEO, Social Media, Strategy, PPC

A marketing agency owner’s take on privacy changes in 2022: what are they & what can we do?

Mark Gledhill

By Mark G

SEO, Social Media, Strategy, PPC

The rise of veganism outside of the food industry & what it means for marketers

Laura Wardropper
Johnny Metcalfe
Lucie Heseltine

By Laura W, Johnny M and Lucie H

Email, SEO, Social Media, Strategy, PPC

A comprehensive guide to iOS, cookies & privacy changes in 2021

Laura Wardropper
Mark Gledhill

By Laura W and Mark G

Email, SEO, Social Media, Strategy, PPC

Black Friday marketing tips, tactics & techniques for growing sales

Lucie Heseltine
Laura Wardropper
James Munro

By Lucie H, Laura W and James M

PPC

How to create the perfect Black Friday PPC strategy

Lucie Heseltine

By Lucie H

Email, SEO, Social Media, PPC, PR

Marketing ideas, tactics & top tips for growing your Shopify sales in 2021

James Munro
Laura Wardropper
Lucie Heseltine

By James M, Laura W and Lucie H

PPC

The best shopify PPC marketing tactics to increase sales in 2021

Lucie Heseltine

By Lucie H

Strategy, PPC

Explaining marketing attribution: An alternative football analogy

Lucie Heseltine

By Lucie H

PPC

Alternative paid media platforms

Lucie Heseltine

By Lucie H

PPC

Google's free shopping ads: how small and local ecommerce businesses can take advantage

Lucie Heseltine

By Lucie H

Strategy, PPC

Award winning and noteworthy creative PPC campaigns

Lucie Heseltine

By Lucie H

PPC

Why Google Are Blending Organic & Paid Ads

Extreme Marketing Agency

By Extreme

Stay up to date

Insights & Industry News

If you want more expert viewpoints, industry insights and general marketing know-how from Team Extreme, get signed up.

Privacy & tracking changes giving you a headache?

We've put together the ultimate guide to managing privacy and tracking so you can plan campaigns and still get maximum return.

Send me the insights