Laura Wardropper

By Laura

Social Media

Coco Boo Loves...their paid social results

It used to be a picture can be worth a thousand words, now it can be thousands of pounds in sales!

Coco Boo Loves...their paid social results

At the end of 2019, Extreme welcomed fashion retailer, Coco Boo, to our list of wonderful clients.

The family-run business, based in Halifax, stock a range of stylish goodies in their beautiful boutique and on their booming online retail store - Coco Boo Loves. With over 144K followers across their Facebook and Instagram accounts, they’ve built a community around their brand, connecting fashion-forward customers to stylish, affordable clothing.

Sisters Mel and Vic approached Extreme to help them drive sales and website traffic, wanting to optimise their paid social. Our Senior Social Media Executive, Laura, led an audit of their previous ad performance, developing a strategy to best reach different audiences across their channels; maximising the impact of their ad spend and eliminating wasted budget.

The results are in…

In the short time that we’ve worked with Coco Boo Loves, we’ve been over the moon with the results.

837% avg. monthly Return on Ad Spend (ROAS)

20.45% YOY increase in Sessions (Jan 2020)

21% increase in Traffic via Paid Social (Dec 2019)

Mel Vittoria, Owner of Coco Boo commented: “Extreme have us fully covered with the work we don’t have time to do. These guys know their stuff!”

Laura from Extreme added, “The team at Coco Boo are a great client to work with! They understand the importance of Social as part of their sales journey and are keen to work with Team Extreme to stay ahead of the game.”

We can’t wait to see what the rest of 2020 has in store for Coco Boo Loves!

With social media dominating much of our time spent online, and the increased use of in-app purchasing across channels such as Facebook and Instagram, paid social will continue to bridge the gap between brand awareness and sales.

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Coco Boo Loves...their paid social results

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Laura

Senior Social Media Executive

Laura is one of our Social Media Executives. She graduated from university in 2014 with an honours degree in English Literature, and before joining our team she previously worked in the arts, charity and insurance sectors. She works with our social clients to help plan and strategise content, as well as assisting with training.

Laura

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