At the end of 2019, Extreme welcomed fashion retailer, Coco Boo, to our list of wonderful clients.
The family-run business, based in Halifax, stock a range of stylish goodies in their beautiful boutique and on their booming online retail store - Coco Boo Loves. With over 144K followers across their Facebook and Instagram accounts, they’ve built a community around their brand, connecting fashion-forward customers to stylish, affordable clothing.
Sisters Mel and Vic approached Extreme to help them drive sales and website traffic, wanting to optimise their paid social. Our Senior Social Media Executive, Laura, led an audit of their previous ad performance, developing a strategy to best reach different audiences across their channels; maximising the impact of their ad spend and eliminating wasted budget.
Mel Vittoria, Owner of Coco Boo commented: “Extreme have us fully covered with the work we don’t have time to do. These guys know their stuff!”
Laura from Extreme added, “The team at Coco Boo are a great client to work with! They understand the importance of Social as part of their sales journey and are keen to work with Team Extreme to stay ahead of the game.”
We can’t wait to see what the rest of 2020 has in store for Coco Boo Loves!
With social media dominating much of our time spent online, and the increased use of in-app purchasing across channels such as Facebook and Instagram, paid social will continue to bridge the gap between brand awareness and sales.