BishopSound

How we turned up the volume on sales and built a brand ready for rapid growth

Project team

Lewis Clark Simon Rabjohns James Weller Simon Newby Michael van Rooyen Lucie Heseltine Nuala Doyle Amy Keen Donna Herron

Services provided

Project overview

BishopSound is a specialist in high-quality audio equipment operating in an industry that is highly competitive, with a customer base that is incredibly knowledgeable. We were tasked with a complex, but incredibly exciting brief that challenged the norm within the industry.

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BishopSound

73% growth in revenue

22% increase in mobile conversion rate

24% increase in website engagement

Andrew Bishop

“The BishopSound brand and the confidence of our users grows daily.”

Andrew Bishop Owner, BishopSound

Challenge

A brand that wasn't meeting the needs of its loyal customer base

With a dedicated clientele in the bag, BishopSound wanted a scalable, digital platform that showcased its new brand (also handled in-house at Extreme) and widened the appeal of its product catalogue. This platform was also to integrate with third-party services to automate the distribution process, finance and stock management as much as possible.

We identified the following challenges during our discovery with BishopSound:

  • The brand did not reflect the vision and values of the business
  • The visual identity wasn’t reflective of the quality of the product
  • Inefficient stock management and content administration process
  • Low conversion rate on mobile
Bishop Sound Laptop 2

We needed to start from the ground up - creating a new visual identity and a digital platform to showcase it

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Vision

Maximising investment with a long-term, multi-channel strategy

Our vision was to create a multi-channel digital marketing strategy, reaching new customers and re-engaging with existing ones. We needed to start from the ground up, creating a new visual identity, along with the right digital platform to showcase it.

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Craft

A brand refresh and a new scalable, digital platform

To widen the appeal of the product catalogue and maximise conversions, we brought the focus right back to the user experience. This involved creating bespoke modules and to integrate with third-party services. This allowed us to automate, speed up and generally increase the efficiency of the distribution process, finance and stock management system.

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Deliver

Bringing the BishopSound quality to a growing customer base

We focused our expertise into delivering a marketing strategy aimed at maximising investment by utilising a range of channels: email marketing, social media and PPC. This delivered a behavioural marketing solution that supported the new brand and vision. The results speak for themselves.

73% growth in revenue

22% increase in mobile conversion rate

24% increase in website engagement

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