A new spin on the world’s favourite Italian liqueur

Disaronno have paved the way to become one of the most famous, globally-recognisable Italian liqueurs.

But an ever-changing, competitive market demands adaptability. With the brand striving to bring new products to market, a refreshed identity can capture the Disaronno's deep heritage whilst looking forward to the future.

We wanted to create an identity that focused on Italian culture and surroundings, helping to communicate the brand towards a younger audience.

Rather than creating a product, we envisioned a movement; a liqueur that can speak to other interests, including fashion and travel.

We drew inspiration from old signage and posters to stem structure for typographic layouts.

This was injected with colour taken from Italian nature, architecture and culture. This palette became the base which brings balance.

The resulting visual identity celebrates the essence of this historic brand. A strategic balance gives a sense of luxury within a brand that is accessible to all.