Pooling our technical expertise to drive awareness and sales.
The talents of team Extreme were used to full effect.
Driven by as much keyword data as possible, a content map was created which formed the bedrock of our site optimisation strategy. Extreme’s SEO and copywriting teams worked closely to overhaul priority pages to drive more traffic and awareness.
A behavioural, data-driven approach underpinned our email strategy. By ensuring marketing material was relevant to users, we created a personalised experience of the Doulton brand — whether driving attention to products, or for user education.
Our paid advertising strategy fed into each point of the customer journey, with insight-led audience and demographic segmentation and messaging tailoring. Newly-structured product search campaigns were created, with refinements to the structure of shopping campaigns to drive efficiencies and conversions.
We captured the imagination of Doulton’s current and prospective customers with a totally refreshed social media strategy. A cornerstone of this was the use of creative video content, with an exciting social content calendar to educate and engage users on key audience interests: health, wellbeing and sustainability.
Dynamic product ads were implemented to drive conversions, and by sourcing brand partnerships, we were able to elevate awareness amongst other communities with a similar audience to Doulton’s.