A flexible design system; fit for growth.
Buying decking is not the same as buying an 8-metre solid oak beam, which is not the same as buying engineered wood flooring for your hallway.
With this in mind, we designed unique user journeys which are specific the buying process of each product category.
Using Craft CMS gave us huge flexibility in what we were able to achieve; we developed a modular design system that allowed us to create and reuse solutions independently of page templates.
This made the design incredibly easy to scale and means the new website is fit for growth.