Nisa Local

Nisa Local's digital transformation

Project overview

In 2014 we were appointed as Nisa Local’s digital agency. Since then we've worked closely with their in-house marketing team; managing all web builds, marketing strategy creation and execution.

Nisa Local

£1m increase in Heritage product sales

13k Facebook Live engagements - the best performing post in the convenience sector.

88% campaign email open rates vs industry average

“Extreme are an experienced, talented group that go above & beyond”

Steve Leach Sales Director, Nisa Retail

Nisa Local needed a strategic approach to digital that conveyed all the brand benefits to both consumers and partners

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Challenge

Transform perceptions of the Nisa Local brand

To highlight Nisa Local's far-reaching presence, its support of local causes, and the benefits to becoming an independent store owner, the digital platforms had to convey a vast amount of information, in a way that made sense for the varied audiences.

Their existing site wasn't reflective of the Nisa Local brand, and there was little-to-no community or audience to push products and promotions to. Nisa Local wanted to attract both new customers and potential store owners (partners).

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Vision

Position Nisa Local as a leader in the convenience market

We wanted to create a platform that could change the brand perceptions of Nisa Local from a budget corner shop, to a national organisation supporting independent store owners and their local communities. Ensuring a consistent brand message for all audiences across the digital landscape for Nisa Local was crucial.

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Craft

A suite of digital platforms all built on a robust content management system

We built a site that would allow Nisa Local to have full autonomy over their content but, more importantly, centre around their users. Our interactive store finder, for example, detects a site visitor's nearest store based on their location and enables them to discover opening times, directions, or contact the store directly. The platform also provided Nisa Local with a new revenue stream - allowing them to sell and manage media space.

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Deliver

A digital marketing strategy that promotes Nisa Local's offers and drives store visits

Our digital partnership has since extended to delivering Nisa Local's wider marketing strategy, including: content, design, SEO, social media and PPC. Through seasonal and highly-targeted campaigns, we continue to drive awareness amongst Nisa Local's key demographic, followed by engagement and footfall into stores.

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£1m increase in Heritage product sales

13k Facebook Live engagements - the best performing post in the convenience sector.

88% campaign email open rates vs industry average

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