Right Tile Nisa Coke Socialpost 2

Nisa Local

Nisa Local's digital transformation

Since being appointed as Nisa Local’s digital agency, we've worked closely with their in-house marketing team to manage all web builds, marketing strategy creation and execution.

Project team

Laura WardropperJames MunroJohnny Metcalfe

Nisa Local needed a strategic approach to digital that conveyed all the brand benefits to both consumers and partners

Left Tile Nisa HomepageRight Tile Nisa Coke Socialpost 2

Challenge

Transform perceptions of the Nisa Local brand

To highlight Nisa Local's far-reaching presence, its support of local causes, and the benefits to becoming an independent store owner, the digital platforms had to convey a vast amount of information, in a way that made sense for the varied audiences.

Their existing site wasn't reflective of the Nisa Local brand, and there was little-to-no community or audience to push products and promotions to. Nisa Local wanted to attract both new customers and potential store owners (partners).

3840X2050 2

Vision

Position Nisa Local as a leader in the convenience market

We wanted to create a platform that could change the brand perceptions of Nisa Local from a budget corner shop, to a national organisation supporting independent store owners and their local communities. Ensuring a consistent brand message for all audiences across the digital landscape for Nisa Local was crucial.

Left Tile Nisa Pizza Instagram 3Right Tile Nisa 40Th 3

Craft

A suite of digital platforms all built on a robust content management system

We built a site that would allow Nisa Local to have full autonomy over their content but, more importantly, centre around their users. Our interactive store finder, for example, detects a site visitor's nearest store based on their location and enables them to discover opening times, directions, or contact the store directly. The platform also provided Nisa Local with a new revenue stream - allowing them to sell and manage media space.

Nisa Mobile 3
Nisa Mobile 2
Nisa Mobile 1

Deliver

A digital marketing strategy that promotes Nisa Local's offers and drives store visits

Our digital partnership has since extended to delivering Nisa Local's wider marketing strategy, including: content, design, SEO, social media and PPC. Through seasonal and highly-targeted campaigns, we continue to drive awareness amongst Nisa Local's key demographic, followed by engagement and footfall into stores.

3840X2050 Nisa Back To School 1
Nisa Tablet 854X641 Spin To Win

£1mincrease in Heritage product sales

13kFacebook Live engagements - the best performing post in the convenience sector.

88%campaign email open rates vs industry average

Related projects

Fancy a good ol' chat about the values of marketing to your business?

Drop Us a Line

Privacy & tracking changes giving you a headache?

We've put together the ultimate guide to managing privacy and tracking so you can plan campaigns and still get maximum return.