Engaging, thought-provoking and cross-channel content.
Our strategy focused around an in-store competition, supported with engaging online content underpinned by #NisaCadburyEggHunt.
Our central competition mechanic was supported with a cross-channel marketing push: organic and paid social, influencer marketing, onsite content, as well as email marketing.
This stream of social content focused on a variety of engaging themes, making use of GIFs and instructional recipes. We also took advantage of social mechanics to drum up engagement and hype for Cadbury and Nisa.