A creative campaign that delivered tangible results and drove footfall.
During the Easter period, we recorded 11,674 visits to the Nisa store locator (demonstrating clear intent to visit a local store) — that’s an increase of 44.4% customers compared to normal figures.
Over this limited period, we also saw 343,449 impressions on Facebook and Twitter alone, 8,900 campaign-specific engagements. The competition also witnessed 394 entries (despite not all stores being involved!).
Having partnered with six carefully-chosen influencers, each joining in the #NisaCadburyEggHunt as well as sharing their Easter recipes and crafts, this campaign’s reach extended to new customers. Hoppy days!