Paid Search review - what’s included?
So, you’ve set up your paid search and shopping campaigns? You’ve got your bids, your budgets and your ads. What else do you need?
Unfortunately, paid search is not quite as simple as that. As an agency, we have seen countless badly-structured Google Ads accounts that are wasting money and not adding enough value to a business.
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- Account structure review - structure can make or break a paid search or shopping campaign. We’ll identify the issues which are potentially not just costing you visibility, but also money.
- Competitive analysis - how are your ads performing? How do you stack up compared to your competitors? How do you measure this? We’ll tell you how!
- Key results analysis - we’ll highlight the key areas for improvement across your account.
- Search terms analysis - we’ll summarise the opportunities you might be missing, the drains on your budgets and key themes and insights that you may have missed.