Getting the ball rolling with stunning creative and winning execution.
Our paid social approach was proactive and dynamic, with budgets weighted in real-time towards countries with the best results. Enticing walkthroughs and eye-catching creative was published in multilingual ads, driving strategically-targeted users to ICOACHKIDS.
A dedicated paid social dashboard within GA4 and weekly tracker allowed us to closely monitor results, understanding which channels were supporting each objective.
Aligned with paid social, we followed a creative-first approach for our organic activity. We wanted to drive brand consistency around the launch with content used in both the social ads and in organic posts.
On X, we made use of polls as a means of generating data as well as piquing users’ curiosity and engagement. For Instagram, Reels played a big part in driving organic awareness and engagement.
When it came to email, we delivered two focused campaigns: one to announce the website launch, and another to share resources.