ICOACHKIDS

Going global with ICOACHKIDS: supporting an international conference digitally

ICOACHKIDS is a non-profit global movement. It’s their mission to help kids get the most out of sport by empowering, teaching and supporting youth coaches. This was our digital campaign to support their 5th International Conference virtually, right around the world. From raising awareness to driving signups, here’s how we knocked it out of the park.

ICOACHKIDS

Challenge

Reaching and engaging a worldwide audience.

With ICOACHKIDS’ 5th International Conference one of their biggest to date, our challenge was to drum up as much interest as possible through a digital campaign, reaching youth coaches around the world.

The power of sport for kids transcends borders and boundaries — and we needed a strategy that achieved precisely this!

EC ICK Conference Campaign Row1 1800x1830px LEC ICK Conference Campaign Row1 1800x1668px R

Vision

Showcasing and communicating a truly special global event for youth coaches.

This year’s conference included some of the biggest names in the coaching world, so we decided to centre the campaign around key speakers and partners to give youth coaches even more reason to attend.

Capturing the attention of youth coaches around the world with a creative digital campaign that drives traffic and generates conference signups.

Craft

A powerful, consistent, cross-channel, on-brand message & retargeting strategy.

With Social and YouTube being the biggest channels in our campaign, we decided to kickstart the campaign with a video that could be used across each platform. Wherever coaches landed — TikTok or YouTube — they were served the same creative.

To then support this further, we created assets that retargeted those who had engaged but hadn’t signed up, and anyone searching for the conference, brand or coaching related searches were served PPC ads to direct them to where they could sign up.

We combined paid social media ads with a complementary organic campaign scheduled to spark conversation on ICOACHKIDS’ key channels, driving engagements in both the lead up to the conference and whilst the conference was happening.

For the ICOACHKIDS team, we designed social banners, email signatures and partner email designs to reinforce the campaign messaging on both internal and external communications.

EC ICK Conference Campaign 1500x1500px Row2 LEC ICK Conference Campaign 1500x1500px Row2 R

Deliver

1,000,000 impressions, 300,000 video views, over 1,000 global attendees — back of the net!

Our campaign launched four weeks prior to the conference. During that time, we reached over 300,000 youth coaches, achieving over 10,000 link clicks.

Engagements on social media increased by 353%, with both attendees and speakers taking to Twitter to converse before, during and after the campaign, maintaining that momentum.

Over 1,000 coaches saved their seats for the live event, and with two International Conference campaigns now in the net, we’ve raised the bar for the 6th International Conference in 2022!

1m+impressions generated across Twitter, Facebook, Instagram, TikTok, YouTube & Paid Search

300k+views on the campaign videos

1000+attendees from all corners of the world

EC ICK Conference Campaign 1500x1500px Row3 LEC ICK Conference Campaign 1500x1500px Row3 R

“Extreme have gone out of the way to understand ICOACHKIDS and what we stand for. This has led to a fantastic working relationship with outstanding results. The campaigns and assets that the team have created have helped us reach a growing global audience, and achieve some of our key strategic goals. A great company underpinned by great people.”

Dr Gary Hodgson Postdoctoral Research Fellow, ICOACHKIDS

Dr Gary Hodgson

Related projects

Fancy a good ol' chat about the values of marketing to your business?

Drop Us a Line