Insights

Expert opinions, impassioned ramblings & industry insights from our team of experts

We like to put our two penneth in from time to time on the big changes impacting our industry and those 'hot right now' trends. But, here is also a place to celebrate our people, company and culture.

A collage of diverse moments including coffee sign, woman with laptop, woman with headphones, person with cat, person taking selfie, ice cream at the beach, woman with laptop in pink, snowy mountains, shadowed walk, woman outdoors, feet in the sea, plate of fries, dishes, MacBook, food prep, cocktails, and a woman with dog in autumn leaves.

Social Media, Strategy

EGC vs UGC vs original social media content: what should your brand be creating?

A smiling woman with shoulder-length brown hair, glasses, and a beige turtleneck sweater, sitting on a textured grey sofa in a colourful room.

By Lucy W

Participants in a brand strategy workshop discussing and selecting attributes, with a "Brand Personality" screen in the background.

Branding, Strategy

What to expect from a brand workshop and strategy

Woman with short dark brown hair and blunt bangs, smiling and wearing an orange top, set against a wooden background.

By Amy K

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