If you follow our social media channels, you’ll know we were at the SomeComms (UK Social Media and Communications Awards) last night, and we’re soup-er excited to announce we brought home the award for Best Strategic Use of Social Media for our work with Glorious! Foods.
These awards are a pretty big deal and we were up against some very impressive work for brands including Virgin, Hillarys Blinds and SSE - so we’re very proud to bring this award back to Yorkshire. It goes without saying that much celebrating was done!
Focusing on the work done to elevate Glorious! in its sector - specifically its social media presence and engagement - this shiny award recognises how we used bespoke motion, targeted campaigns and influencers to make Glorious! the number one soup brand for social engagement within just four months - woohoo! The campaign was acknowledged for having repositioned the Glorious! brand in a crowded retail landscape, refreshing its social identity and tone of voice.
Head of Social Media, Donna said: “We’re incredibly proud of the work we’ve done with Glorious! and this award reinforces the approach we took, which was to have fun with an amazing brand, be as creative as possible and lean on multiple disciplines within our team to deliver something really eye-catching.
“It’s been an incredible year with this account and it’s only the beginning - we can’t wait to do more for 2020, especially using our new bespoke motion studio!”
David Wilkinson, Commercial Director for TSC, the company behind Glorious! said: “The team at Extreme have changed the perception of the Glorious brand which has really helped our trade relationships and grow our customer base.”