Launch Inspired Health into a totally new social sphere, joining in with conversation on #guthealth.
Cutting through the noise in a competitive sector — especially when it comes to a product launch — requires a bit of creative thinking and careful planning.
From our research, we had more than a gut feeling that consumers didn’t know as much as they’d like to know about their microbiome, particularly the role it plays in health and wellbeing.
Naturally, social media can be an excellent education tool. Our vision was to dive into serious conversations and present the content in a new, engaging format — with TikTok.
#guthealth already has 2.5 billion views on TikTok, but with the right strategy, we wanted to launch Inspired Health into that space and become part of the story where it hadn’t been before.