How we used TikTok to stop the scroll & shape up Inspired Health’s product launch

Raise awareness of Inspired Health & the new Super 8 Immune probiotic amongst health-conscious social media scrollers.

Inspired Health is the official home of some of the UK’s leading health brands. This includes Udo’s Choice and their popular range of supplements, which consumers can buy online.

When Inspired Health told us about plans to relaunch the award-winning Udo’s Choice Super 8 microbiotic — this time with added vitamin C for immune support — our challenge was to inspire a new generation of wellness advocates to better understand their gut health and immune system.

Many of us have become more attuned to our health and wellbeing over the last few years, making more informed decisions around what we eat, drink and do.

But how could we help Inspired Health join in with the cultured discussions on hashtags like #guthealth, #GutTok and #gutsupplements to boost their brand awareness and support the product launch?

Launch Inspired Health into a totally new social sphere, joining in with conversation on #guthealth.

Cutting through the noise in a competitive sector — especially when it comes to a product launch — requires a bit of creative thinking and careful planning.

From our research, we had more than a gut feeling that consumers didn’t know as much as they’d like to know about their microbiome, particularly the role it plays in health and wellbeing.

Naturally, social media can be an excellent education tool. Our vision was to dive into serious conversations and present the content in a new, engaging format — with TikTok.

#guthealth already has 2.5 billion views on TikTok, but with the right strategy, we wanted to launch Inspired Health into that space and become part of the story where it hadn’t been before.

Inspiring TikTok users to get to know their gut better in only 30 days with exciting, educational creative.

We created a 30-day content plan that brought audience members along with us to be educated, inspired and entertained through a variety of video content.

We tapped into trending sounds, popular formats and influential themes to create and share content that was relatable, likeable and shareable.

We also used keyword research to carefully craft captions and video copy — plus fine tune the hashtags that we knew our ideal audience already engaged with — to increase discoverability and become synonymous with key #guthealth and #GutTok terms.

A TikTok campaign that shaped up Inspired Health’s product launch and continues to drive awareness.

The results? Despite having less than a month to make an impact, we successfully propelled Inspired Health onto a new social platform that they had yet to dip their toes in.

Our videos rank on hashtag feeds like #gutsupplements (which has over 1.1M views), and we achieved over 30,000 video views in just 30 days.