Shaken, stirred, shared: growing Avora's social media presence (and going viral)

Lost in the mix: Avora's social media visibility

We were tasked with increasing awareness of the Avora experience amongst couples, groups and families who visit London – along with building an engaged social community.

Finding the missing ingredients

We developed a social media strategy focusing largely on organic TikTok.

This involved identifying content niches that were resonating with Avora's target audiences. For example, we looked at content that was being published by TikTok Creators. Re-sharing this on the Avora TikTok channel produced the first viral video.

The perfect blend: a refined content strategy

Like all good organic social strategies, we took learnings from successful content and adapted these into our own strategy.

We also made sure to optimise all of Avora's TikTok content for search – TikTok SEO – with the aim of driving growing levels of ongoing views and engagement.

Although the organic strategy can't claim all the credit, this growth went hand-in-hand with increasing levels of ticket sales...

On the rocks, on your feed

We couldn't be prouder of the results we've seen so far. We have secured...

✅ 1802% growth in Avora's TikTok audience since October 2023 (355 followers to 6,755)

✅ 2 viral TikTok videos

✅ Over 4.2M views in four months (Jun-Sept)

✅ Over 450,000 engagements in four months (Jun-Sept)

Not only this, but 36% of TikTok traffic is coming from the in-app search – our viral content is being surfaced for many relevant queries, driving ongoing awareness.

Cheers to even more incredible results moving forward!