What does TikTok management cover?
As your TikTok marketing agency, we can manage everything from initial setup and strategy to running your account and creating ads.
- Content creation & publishing
- Trend spotting
- Creator collaborations
- Community management
- Paid social advertising
- Monthly reporting
Developing a TikTok marketing strategy
It always starts with a strategy.
Whether you’re starting from scratch on TikTok or you’re already active, we’ll take it back to the foundations. We help you to to truly understand...
- Who you can reach
- What type of content you should test
- Where you can get the best results within the platform
- Why TikTok fits into your marketing and business strategy and how you should look and sound.
Content creation especially for you
There’s a reason TikTok users open the app up to 20 times a day: they want to be entertained, inspired and educated. Luckily for you, we’re experts at content creation, especially when it comes to TikTok.
Before we start creating content, we put ourselves in the shoes of your customer. We’ll visit your venue, shop, restaurant. We’ll try, taste or wear your products. We’ll read, research and listen to get the ful picture. Then the fun begins.
We’ll create content that converts. From increasing awareness to building communities, through to generating leads and driving sales, we’ll produce calendars worth of content that is underpinned by your strategy so you know that the content we’re creating is made with a purpose in mind.
Plus, we’ll always leave time for the content that we don’t see coming. Is there a trend that is worth hopping on? Were you mentioned somewhere? Is a piece of content popping off that we should create more of? We will have you covered.
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Helping you to be discovered on TikTok
Going viral on TikTok is so 2020. Nowadays, it’s all about TikTok SEO.
23% of users search for something as soon as they open the app, so rather than focusing on creating the next ‘viral video’, we put our efforts into striking a balance between videos that will gain traction from the FYP and videos that will rank for relevant search terms your customers use in TikTok Search.
Working with our SEO team, our TikTok strategists will identify search terms that your videos may already be appearing for in both TikTok and Google, search terms that competitors are appearing for in TikTok and search terms that Creators are appearing for in TikTok – so we can work these into your content strategy.
Combine this with the latest advertising feature of Search Ads campaigns, and we can truly ensure that your brand and videos are getting in front of those 57% of users who are using the search functionality within the app.
Collaborating with TikTok Creators
TikTok is the most authentic app of them all, so it’s no surprise that 3 in 4 Millennials believe in TikTok Creator content.
You can have a monthly calendar brimming with ideas, a tactical ads plan to propel your content in front of your audience, but sometimes that won’t be enough. Sometimes your audience needs a little more persuasion.
Creators already have an engaged audience who like and trust their content. They’ve spent the time learning what content works for their community and how to engage with them. So making space for them in your marketing budgets should be a no-brainer.
From finding the right Creators to writing briefs and reporting on results, we have the expertise to form relationships with the perfect matches to your brand, objectives and audience.
Reach new audiences with TikTok advertising
TikTok users are hungry for content, and we’re here to serve them with just that. Our paid strategists know the right recipe to push your content in front of the right audience, with the right objectives and the right content.
If you’re looking to build an audience, we’ll create community interaction ads.
If you’re looking to raise awareness, we’ll promote spark ads.
If you’re looking to drive engagement, we’ll run search ads.
If you want to increase sales, we’ll launch shopping ads.
And when it comes to the ads creative, our awards recognition speaks for itself. The content we create for your organic schedule will also be created with your ad activity in mind.
We’ll also liaise with Creators you partner with for content usage rights, and we’ll always be ready to produce something in the moment for a relevant trend or occasion.
What makes us TikTok marketing experts?
There are many benefits to working with a TikTok agency like us, but here's our top three.
- We know what works – From understanding the algorithm and what account type you need, to what audio and video formats will work best – we know TikTok inside out.
- We've gone viral – Not every video will achieve this, but we've had a number of videos reach millions of views for our clients. We'd love the opportunity to try and replicate this success for you too.
- We're experienced – We're already creating TikTok strategies, content and ads for a number of our clients every single day, and have plenty of experience to share with you and your team.
Related reads
Other social media marketing services
We specialise in all aspects of social media marketing. From go-large campaign ideas for brand awareness to those strategic, RoI-driving paid campaigns, we can handle it all.
- Social Media Advertising - Strategic social campaigns delivered across Facebook, Instagram, X, LinkedIn, Pinterest or TikTok to drive awareness, traffic, sales and leads.
- Social Media Consultancy & Strategy - Choose from our three service levels designed to strengthen your strategy, inject new ideas or plan a new product launch.
- Full Social Media Management - For busy businesses who need a team of social experts to cover everything from content ideas and scheduling to paid social and reporting.
- Social Media Campaigns - No retainer, just a one-off social-led campaign to support your short-term goal, planned and executed fully by our in-house social, content and design teams.
TikTok strategy and management, made by Extreme in Harrogate, Yorkshire
Drop us a message todayWhen creatives meet techies, amazing things happen
We'll invest time getting to grips with what you need to meet your objectives and reach your audiences; then we’ll bring together the best possible combination of our digital marketing and web development experts to deliver your project.
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