Finding the perfect fit in a crowded social landscape.
We don’t quite appreciate how many ads we are exposed to on a daily basis. According to one estimate, it’s between 6,000 and 10,000 every day — a mind-boggling number.
We’re also a nation who likes to spend on clothing — to the tune of £59.3 billion in 2019.
So with Internet users averaging two hours and 24 minutes on social media each day, getting in front of these audiences is a potentially highly lucrative endeavour.
As such, Coco Boo needed something different that would create meaningful, engaging interactions with consumers — an effective, efficient and engaging social ads strategy.
We put our best thinking caps on, broke out the Extreme drawing board and developed a strategy that would set our ads apart from the plethora of other fashion brands targeting the same demographics.