A flexible, on-brand Shopify e-commerce website that supercharged DTC sales

Growing your online sales is a key business objective for any ambitious, modern brand.

In a competitive sector, The Body Doctor weren’t happy with their old site’s ability to deliver increased direct-to-consumer conversions. Traffic being sent to the website through marketing activity wasn’t being truly capitalised upon, nor did the site properly communicate the new brand strategy.

For The Body Doctor’s needs, Shopify ticks all the right boxes.

It allows us to create a UX-optimised site where conversion is smooth and secure — a great place to send organic and paid traffic to, with a proven, stable checkout process and flow that’s been adopted by over 500,000 online stores.

Shopify allows us to create a design where there’s a clear, intuitive path to purchase for website visitors, particularly those on mobile devices. The flexibility offered makes it simple to incorporate the new branding strategy into a UX-optimised design.

Since new products, ranges and other pages can need to change at a moment’s notice, we envisioned a website where content is easy to manage and simple to amend for The Body Doctor’s in-house marketing teams — a website able to grow, adapt and scale flexibly.

Shopify also allows us to build websites in line with Google’s ‘mobile-first’ indexing and ranking behaviours, helping the website to perform optimally in search engine results.

As well as the initial technical domain considerations and strategy, the project went through a number of key phases: UX design, visual design, development, testing and roll out.

This robust process ensured we created a fully functional, highly robust and completely considered website that performs powerfully and effectively in search engines and for end users.

With a brand new, responsive, UX-optimised, stunning Shopify site, it didn’t take long for a marked direct-to-consumer sales uplift to reveal itself.

The new platform delivered an impressive 43% increase in Shopify revenue and a whopping 64% improvement in returning customer rate.

Working in tandem with our innovative email, social media and PPC marketing strategy, the new platform also got the ad budgets working as hard as ever before, with return on ad spend (ROAS) up by 110%!