Hand-made, high-quality furniture, worthy of a permanent place in the home
Our vision was to develop a visual identity which championed traditional carpentry and craftsmanship. It needed to communicate the hand-made and high-quality, British manufacturing processes behind these products.
The English Cabinet Company and their customers believe furniture purchases should be viewed as a long term investment, rather than as throw away fashion pieces. With that in mind, the identity needed to resonate with people looking to invest in high-quality furniture that were both on trend, but reminiscent of classic pieces capable of enduring.