A modern wooden house with large blue-framed glass doors and windows, a wooden balcony with railing, set against a backdrop of trees and a clear blue sky.

The Stable Company

Brand, website & marketing for timber construction leader

We gave The Stable Company a digital presence that’s as impressive as the buildings they create; a brand-spanking-new brand and website, backed by a strategic digital marketing strategy.

Project team

A man smiling and gesturing with his hand in front of a wall decorated with colourful music and album covers, seated at a white table with a laptop.Young man sitting on a yellow armchair, smiling, with a magazine on his lap in a cozy living room setting.A young woman with long red hair smiling in front of a colourful background with abstract images and patterns.Woman with short dark brown hair and blunt bangs, smiling and wearing an orange top, set against a wooden background.A young man with a beard and checked shirt sitting at a desk with a laptop, smiling against a colourful poster-filled wall.

Services provided

98%YOY increase in education enquiries, comparing 2018 with 2019

66%increase in organic sessions, comparing 2018 with 2019

65%increase in all traffic to the education pages comparing 2018 with 2019

We positioned The Stable Company as leaders in their sector, as well as growing conversions year-on-year.

Challenge

A brand struggling to communicate its aspirational offering.

Essentially, The Stable Company needed to showcase the fully-bespoke, impactful nature of the timber buildings they produce. Before they started working with us, they simply weren’t doing that.

Their old website’s content structure wasn’t up to scratch; it was difficult for users to navigate and find relevant content.

Of course, they also wanted to boost conversions — a key part of this being marketing their products in front of key audiences. They needed relevant decision makers to see and value what they do.

A stone and wooden house with outdoor stairs, surrounded by a lawn at dusk, overlaid with the text "BUILDINGS WITHOUT LIMITS".A collage of images related to woodworking and outdoor activities, with a central logo for The Stable Company on a muted green background.

We crafted something as special and unique as the buildings on offer — a new visual identity and tone of voice which informs every aspect of The Stable Company’s new website and marketing.

A colour palette and typography guide for a modern, craft-focused brand featuring wooden structures, with images of construction and design elements.

Vision

To sell more than just buildings.

Our vision — a renewed identity, tone of voice and website that put the spotlight on The Stable Company’s high-performance, dynamic timber buildings.

The website needed to appeal to every key audience with tailored case studies, design ideas and helpful project advice. This was also to be supported by a high-quality, high-spec printed brochure to aid customer project plans and ideas.

To further market The Stable Company in front of relevant decision makers, we envisioned a fully-comprehensive, multi-channel marketing strategy. This dynamic campaign communicates The Stable Company’s crucial message and bespoke products to key audiences.

Aerial view of a large equestrian facility with multiple buildings, a riding arena, and surrounding green fields under a cloudy sky.
Page showing a case study for Wylde Green Primary School, detailing outdoor classroom design with text and a contact button.
Black wooden buildings with red roofs beside a grassy field and a horse rider, used as an example of timber construction by an equestrian company.

Craft

Putting the spotlight on the product.

We created a visually-stunning digital platform and showcase, featuring plenty of aspirational imagery. The focus is on The Stable Company’s portfolio and design ideas.

This new website was backed by a joined-up, targeted marketing campaign — drawing on PR, content, search, social and PPC. Our outreach campaign sought editorial placement to heighten The Stable Company’s industry authority, positioning the brand in front of key audiences. An ongoing SEO strategy informs all on-site content, driving relevant organic traffic to the site.

Social media — organic and paid — communicates The Stable Company’s vast product portfolio and message, with an ongoing, flexible PPC campaign guaranteeing the right message appears in front of the right people, time and again.

With an integrated approach, each marketing channel complements the other.

Person holding a tablet displaying a website about buildings, with a focus on a house and surrounding greenery in the background.A computer monitor displaying a website for case studies with filters and thumbnail images of various buildings on a dark teal background.

Deliver

The perfect digital strategy for an aspirational brand.

The end result — a website with fresh, streamlined content; an image-based design that’s stylistically in-line with the new visual identity of the business and delivers a first-class user experience on all devices.

With growing sessions, enquiries and goal conversions, our ongoing marketing strategy is continuing to help the business reach all of its broad audience types across multiple channels.

Three infographic panels with titles and text discussing timber construction, environmental benefits, and educational applications, in shades of green and blue.

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