The Stable Company

How we increased online enquiries by 96.25%

Project overview

The Stable Company design, manufacture and install bespoke timber buildings for a wide range of sectors. We’ve been working with them since 2012.

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The Stable Company

54% increase in enquiries from organic traffic

24% increase in sessions from organic traffic

66% increase in the conversion rate from paid search

“They are always looking for new ways to be creative in their approach”

Gareth Barber Managing Director, The Stable Company

Challenge

A brand that wasn’t communicating its aspirational offering

The old website was out of sync with the brand's proposition and didn’t have the impact to effectively showcase the bespoke products that The Stable Company has to offer. The existing content structure made it difficult for users to navigate the wealth of information required and find relevant content.

Stables Tov@2X Stable Grid Images

Before we could update the website, we started with visual identity and tone of voice. We wanted to create something as special and unique as the buildings on offer - appealing to key audiences.

2560×1440 Stable Co Guidelines

Vision

Selling more than just buildings

We needed to create a renewed identity, tone of voice and website that highlighted The Stable Company’s fully bespoke and impactful products. The website needed to appeal to every key audience with tailored case studies, design ideas and helpful project advice. This was also to be supported by a high-quality, high-spec printed brochure to aid customer project plans and ideas.

The Stable Company Mobile 2
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Craft

A modernised digital platform to boost conversion

We created a visually stunning showcase, using plenty of aspirational imagery to position The Stable Company as a market leader within its sector. We created an experience in which the user could easily explore The Stable Company’s portfolio and design ideas.

Sc Ipad Stable Mock Up Screen@2X

Deliver

Building the perfect site for an aspirational brand

The end result is a site with fresh streamlined content, an image-based design that’s stylistically in-line with the new visual identity of the business and a first-class user experience on all devices.

We now handle a comprehensive marketing strategy for The Stable Company that has grown year on year and helps the business reach all of its broad audience types across multiple channels.

54% increase in enquiries from organic traffic

24% increase in sessions from organic traffic

66% increase in the conversion rate from paid search

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