We're proud to announce that we’re now the first official UK partner of US based ECRM providers, Drip. This partnership improves our ability to offer a truly behavioural marketing solution to our clients, whilst taking advantage of and combining the full suite of tools and knowledge from the team at Drip, with our in house experts across all channels.
What is behavioural marketing?
This means tailored solutions perfectly geared towards the needs, wants and expectations of the people you and you customers are interacting with online. Customer habits and preferences are changing all the time, so it’s more important than ever to adopt a more intuitive, more insightful level of segmentation that can reflect how they live and behave online, in real time. If you don’t offer them a service that suits them, someone else, will!
As an agency, we must step up to the challenge of creating campaigns that give our clients’ customers a personalised experience - in doing so, thanks to Drip, we will be able to offer behavioural marketing that delivers far beyond anything we’ve experienced previously. It’s a really exciting time and we’re thrilled to be the first agency partner this side of the Atlantic.
What does this mean for you, as a client?
In short, it means that through us, you’ll be able to offer your customers a much more advanced marketing solution, and as a result, see an even better return on your investment in marketing activities - particularly email marketing campaigns.
Email marketing has always been one of our most popular channels, and for good reason. It’s incredibly measurable and flexible and typically generates large returns from minimal spend. So, it’s easy to see why it’s such an attractive opportunity for many clients, both big and small.
Introducing Drip into your digital strategy means that we can get a better understanding of what your customers are doing on your website, and as a result, how you should be engaging with them. This information can then help inform decisions about what content you should be sending to each of your different audience groups, and how we get that message to them at the right time.
What does this mean for your customers?
The whole motivation behind partnering with a platform such as Drip, is so we can ultimately provide your customers with a better experience with your brand. Brand loyalty is lost and gained based on how these interactions are managed, particularly in the earlier stages of the customer journey.
Presenting your customers with marketing material that is relevant to their browsing habits, preferences and actual interactions with your brand is always going to help build a stronger relationship. As a result, this will make the customer much more likely to engage with you in future!
Let’s use email subscribers as an example. The single biggest reason people unsubscribe is because they’re getting irrelevant promotions and content sent to them. This can be in the form of poor, spammy subject lines that are in no way relevant, or the content is not right for the user at their specific stage in the customer journey. When you lose the ability to email a customer, you massively limit your potential reach to upsell to them and continue to show them the value that your brand has to offer.
We’ll be releasing a series of articles based on behavioural marketing, covering how it can benefit your business and why you should be shaping your marketing strategy around it in 2019. Sign up to our newsletter below to get the latest updates and articles straight to your inbox.
We’re really excited to be working with Drip, so if you’d like to talk to us about how we can help you, then get in touch today, we’d love to chat.