Who said three’s a crowd?
We're talking about the Northern Digital Awards, which if you’ve never heard of them are hosted by Prolific North to “recognise the very best in digital marketing campaigns and talent in the region,” celebrating the successes of the talented organisations and agencies housed above the imaginary (much disputed) North-South divide line.
Which is why we’re Extreme-ly proud to announce we’ve been shortlisted for not one, not two, but three awards this year! Drum roll…
- Best PPC Campaign
- Best Use of Video
- Best Ecommerce Website
Making a good impression...
PPC puns aside, our first nomination is in the category of Best PPC Campaign.
With PPC constantly evolving, Prolific North were looking for examples of businesses making the most of this innovative channel. Our recent work with the award-winning luxury holiday home provider, Park Leisure, ticked all the right boxes.
Having designed and built Park Leisure’s new website, we were tasked with creating and implementing park-specific PPC campaigns that targeted those with genuine intent to purchase a holiday home rather than those searching for short stays.
Through close work with the team at Park Leisure, and visiting a number of the parks in-person, we created search ads highlighting the specific features of each individual Park Leisure location.
Over 9 months we’ve increased the number of PPC generated sessions by 46.15% and the number of users visiting the site by 37.62% when compared to this same period in 2017. We’ve also increased the number of PPC generated online holiday home enquiries by a staggering 118.62%, from 278 to 1,045.
Some rather good use of video...
As Prolific North very rightfully say, “compelling and engaging video can transform a digital campaign and deliver exceptional results.”
So judges for the Best Use of Video category were looking for a campaign using video with creativity at its heart, an understanding of their target audience and impressive results.
Fortunately, our work with retail giant Nisa exploring the use of Facebook Live videos for their Come Rain or Shine campaign was just the ticket. This had never been done before in the convenience sector, but seemed like a great way for suppliers promote their products on social media.
The first live was focused around a picnic, using a hamper full of Nisa’s own-label Heritage products and supplier products who had bought into the campaign. The second was based around building sandcastles and knocking them down to reveal a range of prizes. Both videos achieved unbelievable, industry-busting engagement.
…and a smashing Ecommerce website.
For the Best Ecommerce Website category, Prolific North were after a website that “delivers significant sales, has great functionality and UX, good on site search facility, demonstrates high CRO and an exceptional user experience.”
Our work with BishopSound, premium-quality speaker manufacturer, sounded just right!
BishopSound wanted a scalable, digital platform that showcased its new brand (also handled in-house at Extreme) and widened the appeal of its product catalogue to generate more online sales. This site also needed to integrate with third party services to automate a range of other essential stock and distribution processes.
It came to life with a fully-bespoke design with a mobile-first approach, combined with an updated brand identity, alongside refining the ‘BishopSound Voice’. Such was the website’s success, we’re currently undergoing a phase 2 project to expand BishopSound’s presence overseas!
We’re up against some impressive competition and look forward to the ceremony on 31st January 2019. What a way to start the New Year!