Informative, engaging and keyword-targeted seasonal content that answers customer searches.
Rather than relying on a conventional blog, we created a content hub focused around key topics that guides users through relevant information with a clearly defined structure.
Connecting the pages in this way helped to build the semantic relationships between them, improve topic authority in Google's eyes, and unlike blogs where content gets buried deeper and deeper into the site over time, a content hub helps surface important content to the top of the site.
The result? Perfectly-structured, highly-informative, search-optimised content. Each page we created satisfies user search intent and establishes Duffield as a trustworthy, authoritative voice in their industry.
Take just one example of the sort of user-first content we created. With prices for Western Red Cedar climbing drastically, it's no longer a viable cladding species choice for some customers running a tight budget.
Our blog — discussing the topic of Western Red Cedar alternatives — is a top-ranking piece of content, currently holding a featured snippet and responsible for many enquiries.