Informative, engaging and keyword-targeted seasonal content that answers customer searches.
Armed with these technical insights, we created a strategic content plan.
The work we performed was a mix of optimisation of existing blog pages to improve keyword targeting and topic depth, as well as content creation where opportunities were identified.
The key? Well-structured, highly-informative and search-optimised content. This not only reassures the user, but also the search engine that this content is the real deal.
Each blog we optimised or created satisfies user queries and establishes Duffield as a trustworthy, authoritative voice in their industry.
To drive strong performance, the content was created and optimised in line with seasonal demand. This ‘evergreen’ content is designed to attract large volumes of users at certain points of the year, particularly late spring, when people look to carry out home improvement.