Driving brand discoverability and trust in a competitive industry with complicated user journeys.
With luxury holiday parks across Cornwall, Norfolk, Suffolk and the New Forest, Lovat Parks call some special places home, priding themselves on their incredible customer service and picture-postcard locations.
But the domestic tourism industry can be pretty competitive. As Lovat offers holidays, camping and ownership, they need to carefully cater to a number of different user journeys.
What’s common to all of these user journeys, however, is that they can be complex and lengthy. As users weigh up the locations, the park amenities, lodges, things to do nearby and a host of other factors, researching and planning a holiday (or holiday home purchase) can take weeks, months — or even years.