Inspired Health

Zero visibility to search dominance; how five pieces of content drove over 350,000 organic sessions in four months

Inspired Health — a leading provider of health and wellness products — approached us wanting to increase their search engine visibility and cement their reputation as a trusted source of information on the menopause. Here's how we secured hundreds of new rankings and drove over 350,000 organic sessions in mere months.

Project team

A man smiling and gesturing with his hand in front of a wall decorated with colourful music and album covers, seated at a white table with a laptop.

Young man sitting on a yellow armchair, smiling, with a magazine on his lap in a cozy living room setting.

Services provided

Challenge

Outranking some of the web’s most trusted sources of healthcare information.

Following Google’s E-A-T algorithm update, ranking for health-related searches is harder than ever and requires a very different approach.

A girl with dark curly hair sitting cross-legged on the forest floor, surrounded by green foliage, during sunlight filtering through the trees.

A black alarm clock showing 11:59, a pink box of Clearmarine Menomin supplements, and a black pouch on a white surface.

Vision

Creating highly targeted, fact-checked, evidence-led content.

In order to rank in such ultra-competitive results, the content we created had to outperform the rest in every possible sense. We set about creating the most comprehensive, well-informed and targeted pieces of content for each of our chosen topics.

A smiling woman with long brown hair holding a glass of water in one hand and a pill in the other, against a plain, light background.

A small bowl of honey with a honey dipper resting inside, accompanied by a sprig of pink flowers on a light background with shadows cast.

A collaborative organic search and content creation strategy that drove over 350,000 sessions in the space of four months with just five pieces of content.

Line graph showing organic traffic and sessions from December 2020 to July 2021, with a sharp rise in sessions in June and July 2021.

Line and bar chart showing increasing organic keyword trends from September 2020 to July 2021, with annotations on content optimisation and ongoing optimisation.

Craft

Search-optimised content structured to rank for hundreds of individual search terms and featured snippets.

After a combination of extensive topic and keyword research and a detailed SERP analysis, we discovered opportunities to structure our content in a particular way.

This would allow us to outrank out competitors for a high volume of individual keywords and claim numerous featured snippets along the way, helping achieve greater brand exposure than ever before.

A person making a heart shape with their hands around their belly button, against a neutral background, dressed in a white top and beige pants.

A person pouring dark liquid supplement from a black bottle into a white cup, with a pink box of Cleanmarine MenoMin supplements in the foreground.

Deliver

Hundreds of rankings, dozens of featured snippets and over 350,000 sessions — and counting!

We took a website that had quite literally no visibility for any searches relating to the menopause and delivered delivered five pieces of content that are the top traffic-driving pages on the site.

This has generated over 350,000 organic sessions in only several months, positioning the brand as a trusted authority on this topic.

Whilst never a stated objective by the client, these pages have even driven product sales and directly contributed to new newsletter signups.