Challenge
Outranking some of the web’s most trusted sources of healthcare information.
Following Google’s E-A-T algorithm update, ranking for health-related searches is harder than ever and requires a very different approach.
![Inspired Health CS Cover Artboard 2](
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![Inspired Health CS Squares Artboard 3](
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Vision
Creating highly targeted, fact-checked, evidence-led content.
In order to rank in such ultra-competitive results, the content we created had to outperform the rest in every possible sense. We set about creating the most comprehensive, well-informed and targeted pieces of content for each of our chosen topics.
![Inspired Health CS Squares Artboard 4](
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![Inspired Health CS Triangle](
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A collaborative organic search and content creation strategy that drove over 350,000 sessions in the space of four months with just five pieces of content.
![Inspired Health CS Traffic Graph 3](https://sable-dunnart.transforms.svdcdn.com/production/Inspired_Health_CS_Traffic_Graph_3_2021-08-13-111207.jpg?w=800&q=85&auto=format%2Cavif&fit=clip&dm=1628853128&s=33b4254481f91b1c646df2ebd20434da)
![Inspired Health CS Traffic Graph 4](https://sable-dunnart.transforms.svdcdn.com/production/Inspired_Health_CS_Traffic_Graph_4.jpg?w=800&q=85&auto=format%2Cavif&fit=clip&dm=1628853137&s=c94e25334fb95aeed44617eb6dc6b643)
Craft
Search-optimised content structured to rank for hundreds of individual search terms and featured snippets.
After a combination of extensive topic and keyword research and a detailed SERP analysis, we discovered opportunities to structure our content in a particular way.
This would allow us to outrank out competitors for a high volume of individual keywords and claim numerous featured snippets along the way, helping achieve greater brand exposure than ever before.
![Inspired Health CS Squares Artboard 2](
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![Inspired Health CS Squares Artboard 1](
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Deliver
Hundreds of rankings, dozens of featured snippets and over 350,000 sessions — and counting!
We took a website that had quite literally no visibility for any searches relating to the menopause and delivered delivered five pieces of content that are the top traffic-driving pages on the site.
This has generated over 350,000 organic sessions in only several months, positioning the brand as a trusted authority on this topic.
Whilst never a stated objective by the client, these pages have even driven product sales and directly contributed to new newsletter signups.