Implementing a bold brand repositioning strategy.
We developed and implemented a bold new social identity and tone of voice for Glorious! Soup. This was a lively and energetic — adventurous, curious and relatable for target audiences.
To make each Glorious! range distinguishable, and the feed visually engaging, we assigned a ‘bold’ accent colour for each.
We also utilised photography, graphics and motion to bring a playful element to the feed — giving the pots personality.
#BoldBowls was a user-generated content (UGC) that kicked off our work with Glorious!. Followers and shoppers were invited to ‘show us their #BoldBowls’ on social media channels. The campaign was promoted using a series of creative video posts and stories, driving conversation around tasty toppings, delicious dunkers and added adventurous ingredients. How did followers transform a bowl of soup into a #BoldBowl?
To further increase reach and awareness, micro-influencers we also invited to submit their #BoldBowls and share the campaign with their highly-engaged followers.