Supporting both people and their pets.
Having donated a staggering 300,000 meals to animal charities during the pandemic, Harringtons decided they wanted to maintain this momentum and asked us for our help.
Working with their team, we created Miles and Meals - a wellness-led campaign designed to get people moving post-lockdown and to donate more meals to pets in need. According to a PDSA report, 44% of owners walked their dog for less than 30 minutes at a time, 13% of dogs didn’t get a walk every day and 1% were never walked - we wanted to turn this around, make pets happier and all while giving something back.
We set Harringtons’ customers a challenge: for every mile they walked, ran or swam, Harringtons would donate a meal to shelters and rescue centres up and down the country.