Park Leisure

How we unified a brand identity and marketing strategy to send sales soaring for Park Leisure

Project overview

Park Leisure offer luxury holiday homes and lodges in a variety of unique coastal and country locations across the UK, operating in a competitive and crowded market. We were tasked with revamping their digital marketing strategy.

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Park Leisure

171% Increase in conversions from PPC

114% Increase in conversion from Social

280% Increase in holiday sales

“The website conversion uplift has been phenomenal”

Lisa Williams Head of Marketing, Park Leisure

Challenge

A need for consistency and cohesion

Park Leisure had multiple digital properties, each adding new deviations from the core brand - this resulted in an increasingly disjointed experience.

The client was also working with a myriad of agencies providing disparate services; marketing channels were working in silo.

In addition, the client's various websites were fragmented and hard to navigate, leading to an extremely low conversion rate. Its outdated CMS was a frustrating user experience for content managers as updating content was incredibly time-consuming.

Park Logo Park Animals

We needed to bring everything back to the brand’s core style and messaging

Vision

Create a unified experience across all touchpoints with the brand

The visual identity needed an audit; bringing everything back to the brand’s core style and messaging. We needed to redefine the marketing strategy to reach new and existing audiences, as well as drive conversions.

Farmer Park Ux@2X Park Double Website Tile

Craft

Multiple digital platforms supported by a comprehensive marketing strategy

We developed a flexible design system using Craft CMS. This enabled us to expediently launch a series of new websites including an entirely new, bespoke e-commerce platform for Park Leisure’s holidays offering.

We then deployed a phased, multi-channel marketing strategy focused on maximising leads and bookings through social media, PPC, PR, SEO and email.

1920X1025 Park Wireframe

Deliver

An immediate impact

The launch of each new website has seen a marked uplift in conversions. These great results have been amplified by continued multi-channel marketing and ongoing conversion rate optimisation.

The flexibility of the new CMS has greatly improved the experience for content editors and increased the efficiency of making content changes.

“I would highly recommend this business, and the dedicated team of people that work within it.”

Lisa Williams Head of Marketing, Park Leisure

854X641 Park Leisure Ipad

171% Increase in conversions from PPC

114% Increase in conversion from Social

280% Increase in holiday sales

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