A need for consistency and cohesion
Park Leisure had multiple digital properties, each adding new deviations from the core brand - this resulted in an increasingly disjointed experience.
The client was also working with a myriad of agencies providing disparate services; marketing channels were working in silo.
In addition, the client's various websites were fragmented and hard to navigate, leading to an extremely low conversion rate. Its outdated CMS was a frustrating user experience for content managers as updating content was incredibly time-consuming.