How we unified a brand identity and marketing strategy — sending sales soaring

Park Leisure had multiple digital properties, each adding new deviations from the core brand - this resulted in an increasingly disjointed experience.

The client was also working with a myriad of agencies providing disparate services; marketing channels were working in silo.

In addition, the client's various websites were fragmented and hard to navigate, leading to an extremely low conversion rate. Its outdated CMS was a frustrating user experience for content managers as updating content was incredibly time-consuming.

The visual identity needed an audit; bringing everything back to the brand’s core style and messaging. We needed to redefine the marketing strategy to reach new and existing audiences, as well as drive conversions.

We developed a flexible design system using Craft CMS. This enabled us to expediently launch a series of new websites including an entirely new, bespoke e-commerce platform for Park Leisure’s holidays offering.

We then deployed a phased, multi-channel marketing strategy focused on maximising leads and bookings through social media, PPC, PR, SEO and email.

The launch of each new website has seen a marked uplift in conversions. These great results have been amplified by continued multi-channel marketing and ongoing conversion rate optimisation.

The flexibility of the new CMS has greatly improved the experience for content editors and increased the efficiency of making content changes.