How we unified a brand identity and marketing strategy — sending sales soaring

A need for consistency and cohesion

Park Leisure had multiple digital properties, each adding new deviations from the core brand - this resulted in an increasingly disjointed experience.

The client was also working with a myriad of agencies providing disparate services; marketing channels were working in silo.

In addition, the client's various websites were fragmented and hard to navigate, leading to an extremely low conversion rate. Its outdated CMS was a frustrating user experience for content managers as updating content was incredibly time-consuming.

Create a unified experience across all touchpoints with the brand

The visual identity needed an audit; bringing everything back to the brand’s core style and messaging. We needed to redefine the marketing strategy to reach new and existing audiences, as well as drive conversions.

Multiple digital platforms supported by a comprehensive marketing strategy

We developed a flexible design system using Craft CMS. This enabled us to expediently launch a series of new websites including an entirely new, bespoke e-commerce platform for Park Leisure’s holidays offering.

We then deployed a phased, multi-channel marketing strategy focused on maximising leads and bookings through social media, PPC, PR, SEO and email.

An immediate impact

The launch of each new website has seen a marked uplift in conversions. These great results have been amplified by continued multi-channel marketing and ongoing conversion rate optimisation.

The flexibility of the new CMS has greatly improved the experience for content editors and increased the efficiency of making content changes.