Prodoto

Through the lens — how we increased enquiries by 22%

Prodoto is a world-class commercial photography studio with a client portfolio full of household names and international brands, covering a diverse range of sectors from fashion to ecommerce and homeware to food and drink.

Project team

James MunroJohnny Metcalfe

Services provided

Prodoto

Challenge

Ranking in crowded, competitive search results.

We were tasked with gaining a foothold in some highly-competitive search results and driving meaningful, converting traffic that would increase enquiries.

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Vision

A highly-targeted site optimisation strategy.

In order to cut through, we needed a targeted site optimisation strategy designed to increase the relevance and appeal of our target pages in the eyes of Google.

While the pages were effective in showcasing the client’s service offering, they lacked the optimisation required to drive purposeful traffic.

22%YOY increase in enquiries

29%YOY increase in organic sessions

Craft

Data-driven insights paved the way.


To deliver this strategy we lent heavily on various data sets. This included a landing page report of the top-performing organic pages from Google Analytics, search query reports from Google Search Console, and ranking reports from Keyword Explorer. When combined together, these data sets help build a clear picture of the relative strengths and weaknesses of the site and where we could reap the biggest rewards initially.

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Deliver

Insightful, targeted search strategy delivers increased enquiries.

By understanding the changing landscape and maximising the rich data at our disposal, we were able to create a focused organic search strategy that breathed new life into old pages; increasing their sessions and driving new business enquiries.

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