Through the lens — how we increased enquiries by 22%

We were tasked with gaining a foothold in some highly-competitive search results and driving meaningful, converting traffic that would increase enquiries.

In order to cut through, we needed a targeted site optimisation strategy designed to increase the relevance and appeal of our target pages in the eyes of Google.

While the pages were effective in showcasing the client’s service offering, they lacked the optimisation required to drive purposeful traffic.

To deliver this strategy we lent heavily on various data sets. This included a landing page report of the top-performing organic pages from Google Analytics, search query reports from Google Search Console, and ranking reports from Keyword Explorer. When combined together, these data sets help build a clear picture of the relative strengths and weaknesses of the site and where we could reap the biggest rewards initially.

By understanding the changing landscape and maximising the rich data at our disposal, we were able to create a focused organic search strategy that breathed new life into old pages; increasing their sessions and driving new business enquiries.