A soup-erb result for Glorious! Adventures.
During the launch campaign, Glorious! grew their Instagram community by 10% and we achieved over 1 million social impressions, delivering on our awareness objective.
Social engagements soared, as Glorious! was the number one soup brand for likes, comments, shares and saves across their Instagram, and even outpaced their average competitor. Plus, there were over 10k engagements on content created by the campaign influencers.
TikTok is the gift that keeps on giving with 35.6k video views at the end of the campaign, but twelve months later @Ollieeats' content has almost doubled with 56.2k video views.