Reverse engineering the search results.
A detailed Search Engine Results Page (SERP) analysis allowed us to identify where the opportunities lay in such competitive search results. By reverse-engineering the search results, we were able to better understand user intent, the type of content Google favoured, and what we needed to do to appear there.
Working closely with the SEO team, we developed a PPC strategy which allowed us to target key areas of the business, driving traffic and conversions. The process included extensive keyword and competitor research to select the niche terms which we believed would drive meaningful traffic.
This allowed us to ensure we showcase ad content appealing to those looking for the high-end bespoke products that Treske manufactures. By looking at key areas such as audiences, time of day and device we were able to optimise PPC performance to ensure budget was spent as efficiently as possible.