Insights

Expert opinions, impassioned ramblings & industry insights from our team of experts

We like to put our two penneth in from time to time on the big changes impacting our industry and those 'hot right now' trends. But, here is also a place to celebrate our people, company and culture.

Strategy

Here's why you should keep marketing during a recession or downturn

Woman with short dark brown hair and blunt bangs, smiling and wearing an orange top, set against a wooden background.

A blonde woman with blue eyes, smiling gently, wearing a black polka dot top, against a blurred dark background.

By Amy K and Donna H23/09/2022

Branding

Your guide to brand archetypes: examples, what they mean & why they matter

By Amy K21/09/2022

Design, Email, SEO, Social Media, Strategy, PPC, PR

Top digital marketing tactics for travel and tourism brands

A man smiling and gesturing with his hand in front of a wall decorated with colourful music and album covers, seated at a white table with a laptop.

A smiling woman with long blonde hair looking at a smartphone, with a colourful collage of posters or images in the background.

A woman with shoulder-length blonde hair, glasses, and a patterned top, sitting at a wooden desk with a wall covered in posters and notes behind her.

By Amy K, James M, Beth S and Lucie H07/09/2022

Email, Strategy, PPC

How to nurture your existing online customer base and improve retention rates

By Lucie H31/08/2022

Design, Email, SEO, Social Media, Strategy, PPC, PR

20 digital marketing tips for food and beverage brands

Young woman with long hair smiling, sitting in front of a wall decorated with travel posters.

By Donna H, James M, Sally W and Lucie H10/08/2022

Social Media

Alcotraz goes viral - Guilty as Charged

A young woman with long red hair smiling in front of a colourful background with abstract images and patterns.

By Donna H, Beth S, Sally W and Laura W03/08/2022

Branding

What is a brand’s Tone of Voice?

By Amy K19/07/2022

Social Media

How TikTok is impacting the travel & tourism industry & how brands are taking advantage

By Donna H, Laura W and Beth S13/07/2022

Design, Social Media, Web Development

Why your website might be stopping your customers from converting

Black background with white text reading "extreme" in the centre.

By Extreme06/07/2022

Social Media, Strategy

How to grow your business with TikTok advertising

By Laura W09/06/2022

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