Insights

Expert opinions, impassioned ramblings & industry insights from our team of experts

We like to put our two penneth in from time to time on the big changes impacting our industry and those 'hot right now' trends. But, here is also a place to celebrate our people, company and culture.

Branding

What does it mean to ‘humanise’ your brand?

Woman with short dark brown hair and blunt bangs, smiling and wearing an orange top, set against a wooden background.

By Amy K15/02/2023

Branding, Design, Social Media

How to apply a visual identity on your social channels (and when to break the rules)

Young woman with long hair smiling, sitting in front of a wall decorated with travel posters.

By Amy K and Sally W08/02/2023

Email, SEO, Social Media, PPC

Digital marketing top tips for direct-to-consumer brands

A smiling woman with long blonde hair looking at a smartphone, with a colourful collage of posters or images in the background.

A woman with shoulder-length blonde hair, glasses, and a patterned top, sitting at a wooden desk with a wall covered in posters and notes behind her.

A blonde woman with blue eyes, smiling gently, wearing a black polka dot top, against a blurred dark background.

By Beth S, Lucie H, Amy K and Donna H08/12/2022

Social Media

A simple guide to improved tracking for paid social media

A young woman with long red hair smiling in front of a colourful background with abstract images and patterns.

By Laura W06/12/2022

PPC

Your guide to Google Ads attribution models & choosing the best type

By Lucie H01/12/2022

Strategy

Digital marketing trends & predictions you need to know for 2023

Young man sitting on a yellow armchair, smiling, with a magazine on his lap in a cozy living room setting.

A man smiling and gesturing with his hand in front of a wall decorated with colourful music and album covers, seated at a white table with a laptop.

By Johnny M, Donna H, James M and Lucie H17/11/2022

Email, Social Media, Strategy, PPC

Why saying ‘buy now’ doesn’t work for the modern consumer

By Amy K, Donna H, Lucie H and Laura W10/11/2022

Design, Email, SEO, Social Media, PPC

Tips & tactics for marketing any brand in the home interiors & garden sector

By Laura W, Lucie H, Sally W and Johnny M03/11/2022

Branding

Your brand’s visual identity: why it matters & how to create one that resonates

A smiling man with short hair and a beard, sitting indoors with shelves of books and artwork in the background.

By Sally W, Rob C and Amy K14/10/2022

Social Media

How TikTok is impacting the home and garden industry

By Donna H, Laura W and Beth S28/09/2022

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