A person's hands hold a smartphone open to the ChatGPT app in dark mode, typing "why" with a pink-nailed finger, with a laptop keyboard and earphones on the desk behind.

GEO & AI search agency in Harrogate, Yorkshire

GEO strategies that grow your visibility in AI search and LLMs

We help brands and websites to become more visible in generative AI search, Google AI Overviews, and LLMs like ChatGPT, Gemini, and Perplexity.

“Extreme’s SEO and GEO expertise is outstanding.”

Joe MHead of Digital, Brabners

Get in touch
A person's hands hold a smartphone open to the ChatGPT app in dark mode, typing "why" with a pink-nailed finger, with a laptop keyboard and earphones on the desk behind.
Making brands of all sizes and sectors more visible
Brabners logo in bold grey serif lettering on a transparent backgroundEmsleys solicitors logo in dark navy text, with "Emsleys" in bold and "solicitors" in a lighter weight, separated by a thin vertical line.The word Henry in bold, blocky white letters with a thick dark grey outline, styled as a logo on a plain light background.Dark grey circular logo with "Inspired Health" in white serif lettering, set on a diagonal rising to the right.Harrogate Convention Centre logo: a grey stylised building icon above the words HARROGATE and CONVENTION CENTRE in grey lettering.Lovat Holiday Parks logo: "Lovat" in large dark grey serif lettering, with "HOLIDAY PARKS" in smaller spaced capitals beneath.
AI visibility by platform bar chart: Google AI Overviews 76%, ChatGPT 70%, Gemini 56%, alongside a Platforms table listing brand mentions of 66, 70 and 56.

Generative AI search and LLMs are a groundbreaking step in the evolution of search

The rise of generative AI search and large language models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity is fundamentally changing how people search.

Having been optimising websites since 2002, we've witnessed many significant shifts first hand and helped our clients to navigate them.

Whether you call it AI search or generative engine optimisation (GEO), when optimising your website for LLMs and AI overviews many of the principles for growing visibility in conventional search remain the same.

You need a technically sound website that the LLMs can easily access with high-quality, authoritative, topically relevant content the AI models can synthesise into their answers.

You're in good hands
Dashboard: Gemini is the best platform with 272 positive keywords, ChatGPT the weakest with 3 negative; bars show mostly positive sentiment across platforms.

Technical excellence – underpinning any GEO and AI search strategy

If you choose us as your new GEO agency, the first things we'll do is conduct a thorough and comprehensive technical audit of your website.

This will allow us to identify and fix the technical SEO issues preventing your site from reaching its potential and being found by AI models.

  • Accessibility - can LLM crawlers discover and synthesise your content into their answers?
  • Site architecture - is your site structured in a way that shows clear relationships between pieces of content and their topical relevance?
  • Structural clarity - are you breaking your content down into into clearly-defined, semantically consistent sections for parsing?
  • Structured data - can the AI models understand the context and deeper meaning behind your content?
Table of brand mention ranks in answers: 1st rank 77% (1,547), 2nd 4% (75), 3rd 4% (72), 4th 3% (61), 5th and more 13% (263).

A content strategy that makes you stand out in generative and AI search

Without a clear content optimisation strategy and a deep understanding of how the models work, you won't be visible in AI search.

Your objective should be to become the authoritative, machine readable source the AI chooses. You want your content to be consumed and synthesised by the LLMs.

Our team will take stock of your current situation and help you identify key content opportunities or gaps as well as strategic recommendations for overhauling existing content so that it becomes far more likely to appear in AI search and LLMs.

  • Clarity - we create crystal clear, unambiguous, well-structured, easily-parsed content built around key concepts the AI models can recognise, understand, and use.

  • Authority - we help you demonstrate your authority and become a trusted source the AI models will cite time and time again.

  • Topical relevance - we build content hubs that demonstrate your breadth of knowledge on the topics that matter most to your brand, helping you become a trusted voice that appears in both organic and AI search.

  • Search intent - are you mapping your content to serve multiple states and ensuring you're visible throughout the entire search journey even as intents change?

“I’ve worked with the team at Extreme for many years and their SEO and GEO expertise is outstanding. They’ve played a big role in helping us to gain visibility online, particularly in local search results. I consider them to be trusted advisors and appreciate their responsiveness and the pace at which they work.”

Joe M Head of Digital, Brabners

Other SEO services

Generative and AI search is just one way that users discover your products and services. We offer a full suite of SEO services, ensuring you are visible at every organic touchpoint.

  • SEO content — we'll identify the best opportunities to rank highly in the search results and then create the content that gets you there.
  • SEO strategies— accountable, actionable, and a clear roadmap for success. Our SEO strategies focus on what matters most to you, your ROI.
  • On-page SEO — high-ranking, data-driven, search-informed content that drives meaningful traffic.
  • Technical SEO — a forensic approach to technical SEO that delivers bespoke, actionable, and strategic recommendations to elevate your brand.
  • Website migrations — with over a decade’s experience, we’ve migrated hundreds of websites, each one with a clear strategy in place to ensure a smooth transition.

Related reads

A person's hands hold a smartphone open to the ChatGPT app in dark mode, typing "why" with a pink-nailed finger, with a laptop keyboard and earphones on the desk behind.

SEO

How do I optimise my website for ChatGPT, LLMs & AI search?

Over-the-shoulder view of a person in a pink shirt using a silver laptop on a wooden desk, one hand on the trackpad, reading a document on screen.

SEO

A lightning quick look at Core Web Vitals: what are they & why are they important for SEO?

The key strategic considerations when rebranding & migrating domains

SEO

The key strategic considerations when rebranding & migrating domains

Overhead view of business-attired people's hands cupped around a green seedling in soil on a wooden table, with the white word Brabners overlaid

Brabners - SEO & GEO

From topical authority to tangible leads: how we increased enquiries by 67% YoY

Collage of Murgitroyd website screens on a red background, showing a skyscraper hero banner, a world map of offices and portraits of smiling professionals

Murgitroyd AI Search

Outpacing the competition: how Murgitroyd achieved 14.5% more AI citations

A person lifts a child in swimwear above the sea at sunset, water splashing around them, with white text reading 2023 UK Content Awards Finalist.

Lovat Parks - SEO & Content

Wish you were here: SEO & content strategy driving 69% increased revenue

Sunlit timber decking with a wicker sofa, patterned pouffe and macramé hanging chair beneath lush trees, with the white Duffield Timber logo overlaid

Duffield Timber

How we created a content hub to send sales, traffic and search visibility soaring

Close-up black-and-white photo of a rugged tyre tread with raised blocks and metal studs, water droplets on the rubber; overlaid white text reads "DEMON CONVERSIONS".

Demon Conversions

From stock to standout: driving forward Demon’s digital marketing

1/

Integrated & collaborative

A multichannel approach for comprehensive SEO strategies

Paid search, PR, content and social media – by choosing Extreme as your SEO agency, you'll benefit the expertise of our entire team. Choose a bespoke SEO strategy, made with love by our in-house team of digital experts in Harrogate, Yorkshire.

Dark navy line icon of a newspaper with a torn top edge, a picture placeholder and text lines, set against faint pink and teal circles.

PR and content

Press releases, reputation management and brand awareness

Line icon of a pound sign inside concentric arcs and a dotted line, with a small card reader beneath, representing contactless payment.

Paid advertising

PPC campaigns, optimisation, Google Shopping

Line icon of a smartphone with a speech bubble containing a heart and the number 15, on a soft teal and pale background circle.

Social Media

Social media management, paid social and influencer marketing

Get in touch

What can we help with?

Select as many as you like!

Your name
I'd like to receive free marketing insights in my inbox (optional)
I'd also like to receive free insights on the following (optional):

What we do

Which channels do you need to meet your objectives and reach your audiences? We’ll bring together the best combination of our digital experts to deliver your project, run your campaigns or support you with an ongoing retainer.