Challenge

Prior art: a dated digital presence

Running on WordPress, over-reliant on plugins and with a dated front- and back-end, Murgitroyd’s pre-existing website was inflexible and failed to communicate the company’s standing as a global leader.

Murgitroyd services a hugely diverse client base – a big problem with the old website was that content was siloed, difficult to find and challenging for Murgitroyd’s internal team to edit and build.

A person walking on a grassy hill near wind turbines while a cloudy sky looms in the background.

A webpage displaying office locations with images of Aberdeen, Belfast, and Cambridge, each showing cityscapes and contact information.

Vision

Showcasing Murgitroyd’s expertise and supporting content discovery

To create a website worthy of the Murgitroyd brand, we had to build from the ground up. Firstly, the new website needed to clearly demonstrate the breadth of Murgitroyd’s knowledge, experience and capabilities.

User experience and content surfacing was a key consideration – we wanted a structure and navigation allowing users to find exactly what they needed, quickly and easily.

A build that allows Murgitroyd’s internal team to add new pages and types of content was key. Where appropriate, we wanted to support the cross-pollination of content.

Not only this, but in a competitive digital landscape, websites for solicitors need to prioritise to search engine optimisation. Robust search functionality – so users can quickly and easily discover content relevant to their specific needs – was another must-have.

Close-up of a cluster of red and green apples, with focus on a single green apple in the centre on a dark background.

User experience and content surfacing was a key consideration. The new website should have a structure and navigation allowing users to find exactly what they needed, quickly and easily.

Craft

A future-proof, flexible build tailored to Murgitroyd’s needs

We chose Craft CMS. Pages are built using blocks, allowing Murgitroyd to easily and flexibly create consistent, on-brand pages. Craft also makes it simple to cross-pollinate pages – that is, promote useful content in multiple places across the site.

We put the focus on the service and sector pages to help funnel clients who landed on the site. A dedicated plugin enables seamless addition of new pages to the menu as required.

We also implemented Craft multi-site. This allowed us to create different sites targeting audiences across the US, Italy, France and Germany. A separate site for Chinese users was created on Squarespace with a unique hosting set up. This serves the website from servers inside the 'Great Firewall', meaning the site loads quickly for a Chinese audience, unlike a typical website.

The new website has a content hub. This is like a traditional blog, but with separate categories for each topic and a hierarchical URL structure. This makes it easy for users to find content they’re interested in.

The hub also makes empowers Murgitroyd’s internal experts to create topic-specific content – great for SEO and industry authority.

Algolia was implemented on the site, which gives a dynamic search function, and HubSpot was integrated with forms to allow Murgitroyd to track a range of useful data.

Collage of diverse faces with the text "We protect: Research" overlaid, and an image of tall skyscrapers against a partly cloudy sky.

An webpage featuring articles on patents, including images of wind turbines, a gavel, a robotic hand, and other technological themes.

From the beginning of our partnership with Extreme through the launch of our new website and beyond, working with their team has been consistently positive. Their expertise and collaborative approach have made them an invaluable partner in helping us reach our website goals.

Fraser MacDonald

Murgitroyd

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