Form and function.
With the stained glass dome being such a dramatic feature of the building, it made sense to look closer at the art deco design within. After experimenting with several shapes and repeating patterns from the centre of the dome, it was the petal shape within the vase design on the outer edge of the dome that caught our attention.
It gave an art deco feel without being an exact copy of an existing design. On further experimentation, the tessellated ‘petal’ worked as an art deco style corner piece as well as a full ‘flower’ or ‘sun’ emblem.
The abstract logo mark (or emblem) captures all the key elements of The Sun Pavilion - its heritage, its location and its namesake.
In addition to the logo mark, the word mark - used alone or in combination with the logo mark - is also art deco-art nouveau inspired, with a distinctive flourish which gives a feminine, but not exclusively so, touch.
Just as carefully was the brand colour palette considered, to provide a neutral backdrop for stunning photography but also to provide warmth, like that of the sun and the colours from the garden’s magnificent dahlia display.