Nuala Doyle

By Nuala D

Announcements, Social Media

A toast to FMCG award success

Take a closer look at some of the work that got us not one but two nominations at the Social Media Communications Awards!

A toast to FMCG award success

Roll out the red carpet and dust off your dancing shoes because awards season is back and Extreme have kicked it off with a mighty bang.

We’re proud to have been shortlisted for not one, but two Social Media Communication Awards, hosted at the illustrious Montcalm Marble Arch in London later this year. #YAY

The double nomination makes it twice as nice to be recognised by the #SomeComms judges who ‘celebrate the very best in UK social media communications and reward those using online platforms to communicate in fresh and innovative ways.’

From some soup-erb social campaigns…

For the Best Strategic Use of Social Media category, judges were looking for examples of social media being used ‘to bridge the gap between where a business was and where it wanted to be.’

Our work with national soup provider Glorious! ticked all the boxes!

We created and implemented a social strategy that would bring the bold and adventurous personality back into the brand and attracting new customers.

Breaking the mould, this reinvigorated creative moved Glorious! away from the stale and overused staged ‘soup bowl shots’ to a fresh, vibrant and social identity that set them apart from competitors.

Glorious! soup pot dressed as a weight lifter with a yellow sweat band and carrot weights

With playful humanisation of the pots and the introduction of motion, we created fun soup characters that related to customer interests. From sledging down the slopes and practicing yoga, the eye catching clips were paired with inspirational messaging to connect with the health conscious and big flavour seekers across Glorious!’s target audiences.

The focus was on ingredients, sustainability, nutrition and wellbeing. We connected Glorious! to even wider groups of foodies by collaborating with like-minded health food brands — such as Leafy Foods and The White Rabbit Pizza Company.

We’re proud to say that the results speak for themselves — Glorious! is now the no.1 soup brand for social media engagement in their competitor landscape, moving up from second-to-last place in only four months! They also saw an increase in sales, including a 21% increase at Morrisons, and a 4% increase at Waitrose!

...To spreading the love with Nisa

We’re delighted to say that we also wowed the judges with a smart, effective and low-budget Valentine’s Day campaign for local convenience retailer, Nisa.

Yep — our second award nomination is for the #LoveLocally campaign, which encouraged shoppers to buy dinner and Valentine’s treats from their local Nisa store for a romantic night in rather than going out.

We harnessed bespoke video content to promote Nisa’s Valentine's offers in a fun and engaging way. Inspired by the dating app Tinder, we helped customers find love and ‘matched’ them with one of Nisa’s offers. Pretty cool, eh?

Across social media we used polls, quizzes, question stickers and recipe inspiration to engage with followers, promoting ‘it’s the thought that counts’ rather than splurging.

Nisa social media post describing the ways to someones heart: 1.Buy me food, 2.Make me food, 3.Be food on pink background

We exceeded our targets with a 2,573.67% increase in store locator page views (indicating those looking for their local Nisa), as well as 48,100 impressions on social media posts.

It just goes to show that a small budget can mean big results, especially in the hands of our super savvy marketing team!

We’re up against some impressive competition including The British Heart Foundation and Virgin Trains, and are looking forward to the ceremony on 30th October 2019. What a way to start the awards season!

Could your digital marketing strategy do with a bit of magic sprinkled on it?

Get in touch

Post by


PR and Content Executive

Whether she's creating some incredible blog content or identifying another awesome PR opportunity, Nuala is always looking for ways to grow our clients' brand awareness. With a degree in marketing from Sheffield Hallam, Nuala joined team Extreme as a Marketing Executive, then making her home in the PR and Content team.

Stay up to date

Insights & Industry News

If you want more expert viewpoints, industry insights and general marketing know-how from Team Extreme, get signed up.