Display and programmatic advertising
Display ads can be used at almost every part of the funnel, but they work best when used for:
- Awareness — display ads can be a great way to introduce your brand to your target audience with eye catching, non-invasive ads.
- Retargeting — this is a way to re-engage with users who have previously visited your site. They are served image ads to them while they browse other websites. It's possible to take things a step further by dynamically personalising the ads based on their type of engagement on your site, be it product or content-based.
For both types of ads, we have the option of running the campaigns in the Google Ads interface (using Google’s targeting capabilities and placing ads on the Google Display Network) or on Stackadapt, our programmatic advertising platform of choice.
Stackadapt has a wider reach than Google and offers greater creative capabilities and more refined targeting. We can use this platform to run video advertising across the web, or delve into audio advertising, helping you to reach your audience in those screenless moments.
If awareness or retargeting are your main objectives, it would also be worth considering how our social team can help!