A website migration is a pivotal moment for your brand. You’re excited about new growth opportunities, yet fully understand the huge risk involved should the migration be handled badly.
We leave no stone unturned and create a bespoke migration strategy giving you complete peace of mind to focus on your business.
Website Migration Strategy
With many moving parts and revenue at stake, a clear migration strategy is essential in helping take your brand or business to the next phase.
Scoping - no migration is ever the same. This is why we scope the project and define a clear timeline, allowing us to work in sync with other departments.
Revenue and traffic - we pull historical data to ensure that your key revenue and traffic-driving pages are given absolute priority.
Redirects - failure to execute this correctly doesn't bear thinking about. We crawl both the legacy and staging sites to map and setup redirects from the legacy pages to their new pages.
Optimisation - often overlooked by many SEOs when migration websites, but not by us. We ensure that any onsite optimisation remains in place when we migrate your website to limit the loss of organic search traffic.