GEO & AI search agency in Harrogate, Yorkshire

The rise of generative AI search and large language models (LLMs) like ChatGPT, Copilot, Google Gemini, and Perplexity has the potential to fundamentally change how people search.

Having been optimising websites since 2002, we've witnessed many significant shifts first hand and helped our clients to navigate them.

Whether you call it AI search or generative engine optimisation (GEO), when optimising your website for LLMs and AI overviews many of the principles for growing visibility in conventional search remain the same.

You need a technically sound website that the LLMs can easily access with high-quality, authoritative, topically relevant content the AI models can synthesise into their answers.

If you choose us as your new GEO agency, the first things we'll do is conduct a thorough and comprehensive technical audit of your website.

This will allow us to identify and fix the technical SEO issues preventing your site from reaching its potential and being found by AI models.

• Accessibility - can LLM crawlers discover and synthesise your content into their answers?
• Site architecture - is your site structured in a way that shows clear relationships between pieces of content and their topical relevance?
• Structural clarity - are you breaking your content down into into clearly-defined, semantically consistent sections for parsing?
• Structured data - can the AI models understand the context and deeper meaning behind your content?

Without a clear content optimisation strategy and a deep understanding of how the models work, you won't be visible in AI search.

Your objective should be to become the authoritative, machine readable source the AI chooses. You want your content to be consumed and synthesised by the LLMs.

Our team will take stock of your current situation and help you identify key content opportunities or gaps as well as strategic recommendations for overhauling existing content so that it becomes far more likely to appear in AI search and LLMs.

• Clarity - we create crystal clear, unambiguous, well-structured, easily-parsed content built around key concepts the AI models can recognise, understand, and use.

• Authority - we help you demonstrate your authority and become a trusted source the AI models will cite time and time again.

• Topical relevance - we build content hubs that demonstrate your breadth of knowledge on the topics that matter most to your brand, helping you become a trusted voice that appears in both organic and AI search.

• Search intent - are you mapping your content to serve multiple states and ensuring you're visible throughout the entire search journey even as intents change?